teNeues - Book - The Ferrari Book - Passion for Design

over 400 pages, editor Michael Köckritz, author Jürgen Lewandowski and photographer Michel Zumbrunn approach the Ferrari phenomenon: beauty and sexiness, class and power. Not only the most famous models are presented, but also the most important designers who have shaped Ferrari. With many exciting stories and anecdotes surrounding the legendary brand and its automotive icons The attractive design by Charles Blunier & Co. and a generous layout give this book exactly the setting that the vehicles from Maranello deserve. Success is not based on miracles, but almost always proves to be the conclusion of a clear concept; the culmination of a single-mindedly, even emphatically driven idea. And yet the aura of Ferrari borders on the miraculous. What is behind this phenomenon? What is connected with the fascination of a brand whose creations of extraordinary design are recognised as such and enthusiastically received all over the world? Firstly, many aspects of the miracle that is Ferrari, even today 70 years after its foundation, can only be explained by the person of the Commendator, Enzo Ferrari. Perseverance, passion and also toughness against himself and others gave the brand under the Cavallo Rampante the strength to develop into what it is today: sheer fascination on four wheels. Secondly: The long list of successes in international racing must be seen as equally important. There is no class, no competition that has not been tackled by Ferrari at some point during the last seventy years and won more or less directly. And finally: Ferrari is something like a synonym for Italianità, aesthetics, elegance and style-defining design. The true value of a brand and its products is measured by this degree of emotional power. The third and perhaps most important aspect of capturing the wonder that is Ferrari. The Ferrari Book Passion for Design traces the miracle and lets us experience the passion that has become an automobile in a generous format.